Memo

            I am very sorry to hear that the ad has not produced the effects that you had desired.  I do believe that the firm I hired has done an outstanding job on creating the advertisement. In the advertisement, Chad represents the ideals Alltel stands for, and his former bullies represent the other phone companies.   Chad initially was bullied by other kids in the neighborhood and was mocked for his selfless ways of thinking.  Eventually, Chad works for Alltel, a company that believes free minutes should be available to everybody, and is loved by all his customers.  His bullies, now grown up, work for other phone companies but are not as popular or loved by their customers as Chad is.  In the end, the bullies become the real losers. 

            The Alltel advertisement targets the younger generations, because they will be the ones who are searching for a phone company that will meet their needs.  The advertisement also brilliantly attracts older people who have finished their contracts with certain companies and are deciding who they should renew their contracts with.   The commercial appeals to the younger generation through its humor and promise of a popular and sensible image (like the one Chad has), and the commercial also catches the attention of older people, because it indirectly tells them that they can start to make sensible decisions by buying a phone from Alltel.  This indirect message can be found in Chad’s transition from being a loser to the most popular kid on the block.  Chad’s ideals have caused him to be seen as a sensible man, and older generations can carry this image as well if they make wise decisions.  The advertisement uses humor to carry these messages across to their audience more easily.

            The commercial also characterizes the Alltel Company in a positive light.  Chad’s image is not only a promise that the audience can be sensible and popular, but it also represents Alltel’s attitude towards their customers.   There can be no reason that this commercial would not be successful.   I can, however, have this advertisement aired during the more popular timings.  The commercial will surely be a success then.